Greenville's growing and diversify economy is anchored by a major university and a thriving medical district. Greenville is one of only a dozen billion dollar retail markets in North Carolina.
Major employers include: East Carolina University (education), Vidant Medical Center (health care), DSM (chemical manufacturing), NACCO (lift trucks), Grady-White (boats), ASMO (electric motors), and Attends Healthcare Products (paper products).
Talent/workforce: Students in the public school system perform above state and national averages on standardized achievement tests. Pitt Community College has robust business/industrial curricula and training programs. East Carolina University offers 102 undergraduate and 101 graduate degree programs. ECU service and research centers assist business and industry in resolving technical production problems, developing market strategies, or improving the quality of management skills.
Quality of life: Greenville and eastern North Carolina offer a variety of leisure and cultural activities. Parks, rivers, golf courses, historic old towns, coastal sounds, and the famous beaches of the Outer Banks. The mild climate allows residents the opportunity to enjoy outdoor recreational activities throughout the year. The College of Fine Arts at ECU supports amateur musical, theatrical, and dance groups and offers more than 200 performances annually.